The global digital marketing software market is worth $60. 3,000 million, is expected to exhibit a compound annual growth rate of 15 percent. An increase of about 5% is expected over the next decade. Given the wide variety of digital marketing tools, there are, it often becomes difficult to determine which tools will be beneficial to use. However, there is no denying that you need to focus on the best tools in the course of improving and promoting your digital marketing strategies and to outcompete rivals.
5 Tools That Can Improve Your Digital Marketing Experience
Below are five digital marketing tools that solve problems in all areas of digital marketing, such as increasing website speed and improving landing pages.
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TinyImage
Therefore, it is crucial to continually improve TinyImage because it is an indispensable asset for digital marketers. This image compression tool can help you convert your images into PNG and JPG while compressing your image by more than 75%. This is done by employing a 256-bit encrypted SSL connection and the removal of images as soon as within the next few hours of uploading.
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Sprout Social
Sprout Social can be defined as a first-class social media marketing tool that assists in most aspects of social networks. Hootsuite lets you post on Instagram at the right time, look for the best Reels to include on your site, track competitors, moderate comments, and more.
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Zendesk
Customer support is a critical component to improving customer satisfaction and effectively managing an online marketing campaign. Zendesk is a very useful platform when it comes to the individual approach to every client, as well as the improvement of the client’s experience of the online store.
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Ahrefs
Keyword research remains an essential element in any online marketing campaign, and Ahrefs is an ideal solution for it. It can greatly enhance your SEO, ensuring greater performance and a higher place in SERPs on the web space.
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Hotjar
Google underlines the fact that it values articles that incorporate the concept of a good page experience. Hotjar is yet another analytical tool that can be useful in understanding the various elements of your site concerning user engagement and increased conversion rates.
Conclusion
You must be able to incorporate the use of digital marketing tools for you to be able to gain the most profit. All the five tools mentioned above play different roles in digital marketing but all are directed towards increasing audience interaction, inducing more conversions, and maximizing your marketing endeavors.