But analyzing the digital marketing trends, it was identified that 46% of the brands do not have a clear digital marketing plan, whereas 16% of the brands have it but have not implemented it in the marketing mix yet. The question is, how can you expect to grow, innovate, measure meaningful results, and learn from past mistakes without a plan? It is high time to stop constantly stressing over the future and begin to build a strategy that will bring tangible outcomes. Below are the five crucial strategies that every decision-maker should follow for their digital marketing efforts to yield a positive impact on the company’s financial status.
- Clarify Objectives To the extent possible, your digital marketing mission should stem from and tie into your business’s general objectives.
- Past Performance Analysis & Possible Errors Avoid heading to the planning phase with your eyes closed. By reviewing your previous digital marketing campaigns, you can identify which KPIs worked in the past and which did not. As a result, it might be more strategic to tackle steps one and two at the same time.
- KPI setting, budget planning, channel selection and do not forget who will be receiving all the communication. By now, you must have already identified your target audience, but it is very possible to lose track of them in the midst of planning.
- Assess Your Resources & Adhere to Your Budget Identify your means by considering three crucial elements: your budget, your digital channels, and the team. You should always estimate all your capacities before defining what additional capacities you will require in the near future.
- Create a Plan – And Then What? But why?’ you may want to know. Let me explain: your plan will never be perfect from the start. Not all the assumptions made will turn out to be true. Therefore, no matter how much planning and analysis you do, you cannot be very sure of how your customers will behave. Expect change and flexibility in your plan.