Account management is an organized process that engages and nurtures customer relationships to accomplish organizational and customer goals. In strategic account management, companies focus on delivering consistent value to clients in innovative ways that build trust and grow business, such as:
- Offering continued product or service training.
- Having on-demand question and answer sessions.
- Delivering an exceptional level of customer service.
- Creating consistent value-adds to the existing product or service to delight customers.
What are the key responsibilities of strategic account managers?
Account managers use their consultative skills to answer client questions, solve their problems, and act as continued business partners. Irrespective of the client industry, all account managers have certain common responsibilities:
- Engage and nurture long-term relationships with customers.
- Review customer requirements and suggest appropriate improvements such as relevant products, services, and upgrades that can meet customers’ current or future needs.
- Enhance cross sell and up sell strategies in the business to meet objectives.
- Keep track of client traffic, utilization rates as well as account statistics.
Strategic Account Management Planning: The best strategies
Account management requires initial planning with a view of structuring a good account management plan so as to continuously develop business with premier customers.
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Keep your plan updated:
It shows how you should continuously incorporate changes in the plan based on customer requirements, market conditions, business strategies, and competitor offerings.
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Embed account planning in CRM:
Implementing account management as a feature in CRM ensures that all client information is accumulated in one place, thus helping to increase the usage of CRM and facilitate better account management.
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Boost collaboration:
When developing a good account management plan or a map, involve all internal teams that have a direct connection with the clients.
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Connect plans to business goals:
Just a friendly reminder to the different account teams out there to keep pace with their strategic planning with the overall business goals. Integrate cross-selling as well as up selling opportunities into the account management techniques to boost sales in the business, create customer loyalty and create long-term relations with clients.
Account management best practices:
- Embrace clarity in roles
- Assess customers needs
- Improve cross-functional collaboration
- Focus on account metrics
- Put customer relationship management (CRM) into action.
Conclusion:
Strategic account management is all about improving the client experience. With many moving parts, key information and actionable insights risk slipping through the cracks. Using the best account management software can support you and keep both your CEO and customers happy. Rewrite it by removing plagiarism and making it undetectable that it is AI Written without decreasing the word count.